Privacy Policy

Welcome to Chaste Tree World. We are passionate about helping you create a fragrant and flourishing garden sanctuary. Just as we nurture our plants with care and attention, we are deeply committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, share, and protect the data you provide when you visit wilsonbros-garden.com and make purchases from our global community of garden enthusiasts.

1. Information We Collect

To provide you with a seamless and secure gardening experience—from selecting your Fragrant Azaleas or Cold Hardy Camellias to finalizing your checkout—we collect the following types of information:

• Personal Identifiers: Name, email address, shipping and billing address (such as 479 Butternut Lane, Benton, US 62812), and phone number.
• Payment Information: When you make a purchase, our secure payment partners (like PayPal, Visa, MasterCard, and JCB) process your payment details. We do not store full credit card numbers on our servers.
• Order Details: Information about the plants you purchase (e.g., Dwarf Gardenias, Camellias for Espalier), order history, and preferences.
• Technical & Browsing Data: IP address, browser type, device information, pages visited (like our Fragrant Shrubs or Camellias for Hedges & Screens collections), and how you interact with our site.
• Communication Data: Any correspondence with our team via email (e.g., [email protected]) or other channels.

2. How We Use Your Information

We use your data with the same dedication we apply to curating our plant collections—responsibly and with purpose:

• To process your orders, arrange shipping, and send order confirmations and updates.
• To communicate with you about your account, inquiries, and gardening advice.
• To improve your browsing experience, personalize recommendations (such as suggesting Fragrant Tree Selections based on your interests), and optimize our website.
• To ensure the security of our website and transactions, preventing fraud and unauthorized activity.
• To comply with legal obligations and enforce our terms of service.

3. Sharing and Disclosure of Information

We treat your data as a private garden treasure. We do not sell your personal information. We only share it under these carefully considered circumstances:

• Trusted Service Providers: With partners who perform essential services for us, such as payment processing (PayPal, card networks), shipping carriers, and IT security. These partners are contractually bound to protect your data.
• Legal Compliance: If required by law, regulation, or legal process (e.g., a court order).
• Business Transfers: In the event of a merger, sale, or transfer of our business assets, customer information may be part of the transferred assets.

We serve a global audience (excluding Asia and certain remote regions), and data may be transferred to and processed in the United States, where our nursery is based, adhering to applicable data protection laws.

4. Data Storage and Security

Your peace of mind is as important to us as the health of your plants. We implement robust measures to protect your information:

• Industry-Standard Encryption: We use SSL (Secure Socket Layer) encryption to protect data transmitted during your checkout and browsing, just as we secure your payment details with trusted gateways.
• Secure Storage: Your personal data is stored on secure servers with limited access. Full payment card details are never stored on our systems.
• Fraud Prevention: Our systems are monitored continuously to detect and prevent unauthorized access or fraudulent activity.

5. Your Rights and Choices

As a valued member of our gardening community, you have certain rights regarding your personal data:

• Access & Correction: You may request access to the personal data we hold about you and ask for corrections if it is inaccurate.
• Opt-Out: You can unsubscribe from our marketing emails at any time by using the link provided in each email.
• Data Deletion: You may request the deletion of your personal data, subject to our need to retain certain information for legal or operational purposes (e.g., order records).
• Do Not Track: Our website does not currently respond to “Do Not Track” browser signals. You can manage tracking through your browser settings and our Cookie policy below.

To exercise these rights, please contact us using the details in the Contact Us section.

6. Cookies and Tracking Technologies

Like a garden path that guides you, cookies help us enhance your journey through our site. We use cookies and similar technologies to:

• Remember your preferences and items in your shopping cart as you browse our Azalea Varieties or Fragrant Perennial Plants.
• Analyze site traffic and performance to improve our website and product offerings.
• Provide personalized content and recommendations tailored to your gardening interests.

You can control cookie settings through your web browser. Disabling cookies may limit some features of our website, such as maintaining your shopping cart session.

7. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy occasionally.

Last Updated: October 26, 2023

Thank you for trusting Chaste Tree World. We are honored to be part of your gardening journey and are committed to protecting the sanctuary of your privacy as diligently as we help you cultivate your own.

With green thumbs and warm regards,
The Team at Chaste Tree World